I’m a seasoned entrepreneur, licensed esthetician, and former spa owner with over 16 years of hands-on experience leading high-performing teams.

I’ve spent over a decade mastering every facet of spa operations — from service development and retail strategy to staff management and guest experience design.

But what sets me apart is my ability to blend operational excellence with intuitive insight. I have a knack for reading both the energy of a team and the needs of a business, allowing me to design solutions that work in practice and feel right in flow.

Travel is one of my greatest teachers — exploring spas around the world expands my knowledge base and inspires fresh approaches. Whether I’m rewriting a facial menu, training a team onsite, or creating a high-converting recruitment ad, my approach is always strategic, creative, and deeply aligned.

When we work together, you’ll feel seen, understood, and supported by someone who will not only elevate your spa’s systems but also infuse every detail with purpose. My role is to help you achieve the exceptional — and make it feel effortless.